Bayer & Monsanto
CREATIVE DIRECTION / DESIGN / VIDEO / WEB DEVELOPMENT / COPYWRITING / PROJECT MANAGEMENT
PROJECT OVERVIEW
In conjunction with executive leadership at Monsanto, I led the digital agency selected to support all merger and acquisition marketing efforts. As Bayer prepared for its $66 Billion purchase of Monsanto, creative production aimed to educate growers on the benefits of a Bayer-Monsanto combination.
It's Time to Grow Video Series – On the Farm with Robb Fraley