AT A GLANCE
Global design leader poised to take growth-oriented organizations to the next level by synthesizing creative processes and empowering design teams. Pioneering innovator specializing in connecting vision with market disrupting solutions to drive growth. Purposeful problem-solver able to anticipate business needs, navigate unfamiliar terrain, and achieve success. Portfolio of multiple highly successful global, multi-lingual marketing campaigns across 14 countries representing major corporations and Fortune 500 companies.
AREAS OF EXPERTISE
Digital marketing campaign development/execution
Manage & lead cross functional creative teams
Virtual & on-site marketing project management
Social media content strategy & messaging
Develop, cultivate & retain client relationships
Manage & lead cross functional creative teams
Virtual & on-site marketing project management
Social media content strategy & messaging
Develop, cultivate & retain client relationships
Manage & administer media/creative budgets
Digital media buying (Facebook, Google, YouTube)
Integrate data-driven research with creative solutions
Negotiate & manage vendor/supplier relationships
Develop agency/client pitch offerings & brand story
Digital media buying (Facebook, Google, YouTube)
Integrate data-driven research with creative solutions
Negotiate & manage vendor/supplier relationships
Develop agency/client pitch offerings & brand story
PROFESSIONAL EXPERIENCE / 22 YEARS
Walker & Dunlop
Atlanta, GA / 3 Years
Senior Vice President | Creative Director (2021 – Present) / Vice President | Creative Director (2019 – 2021)
Built an award-winning in-house design agency from the ground up to 22 creative professionals with a sustainable foundation to quickly scale. Set and executed the vision, established a culture of creative excellence and empowerment, implemented design systems and processes, established strategic partnerships, and developed short- and long-term strategic plans.
Featured Highlights
Attracted, hired, and developed team that elevated the brand and drove team growth by 2,200% over 3-years
- Won 17X Graphic Design Awards & Top 5 In-House Design Team Recognition
- Earned reputation for responsiveness, reliability, and world-class creativity
- Lifted the Walker & Dunlop brand by gaining national attention with creative design quality and delivery
Guided team through an unprecedented surge in design demand across the business which saw a 66% YoY increase in volume; simultaneously led team to produce 613 BOVs and 325 OMs to support $19B in Investment Sales volume, a 214% YoY increase
- Grew team by 90% between 4Q20 and 2Q22
- Motivated team to stretch capacity and deliver a 204% increase in completed projects between 4Q20 and 2Q22
- Maintained 100% employee retention; mitigated various challenges with tact and sound leadership
Established all foundational processes, procedures, workflows, tracking mechanisms, creative technologies, and systems; quickly pivoted and modified to meet demand, ensuring maximum productivity, efficiency, and impact to the business
Nurture a collaborative and fun culture through the implementation of experiential exercises and rhythm of business activities which empowers creativity, creates depth in inter-office communication, and inspires growth
Generated nationwide buzz, highest interoffice engagement, and changed behaviors with the production and publishing of a highly entertaining video and visually aligned posters
Sparked 122% boost in readership of the company’s flagship publication with an evolved, more dynamic design
Restructured the creative team to prepare for 2023 strategic goals, creating dedicated support to enable improved design instincts, quality of work, and raise the bar for sales, the brand, and future key initiatives
Cut time to produce a pitch by 50% by implementing and effectively utilizing Prezi for presentation production
3BG Digital
Alpharetta, GA / 10 Years
Executive Director, Creative Services & Operations (2015 – 2019) / Creative Director (2009 – 2015)
Hired as one of the original members of the start-up team, serving as the creative catalyst and driving force for this innovative global digital marketing company’s revenue growth to more than $20 million annually. Provide strategic leadership for over 30 creative professionals including project management, creative direction, branding, digital/print campaigns, video production, web development, tradeshow marketing, copywriting, corporate presentations, mobile application development, and UX/UI.
Orchestrate creative services and project operations for clients in the United States, United Kingdom, Spain, Belgium, France, Italy, Germany, India, Brazil, Australia, Singapore, United Emirates, Saudi Arabia, and Angola with media/creative budgets up to $15 million.
Skilled in executing strategy and vision for complex global public policy and government affairs issues. Successfully architect digital campaigns to move sentiment on regulation and corporate reputation crises. Effectively apply same principles to drive consumer sentiment in sales marketing initiatives.
Orchestrate creative services and project operations for clients in the United States, United Kingdom, Spain, Belgium, France, Italy, Germany, India, Brazil, Australia, Singapore, United Emirates, Saudi Arabia, and Angola with media/creative budgets up to $15 million.
Skilled in executing strategy and vision for complex global public policy and government affairs issues. Successfully architect digital campaigns to move sentiment on regulation and corporate reputation crises. Effectively apply same principles to drive consumer sentiment in sales marketing initiatives.
Campaign Highlights
Led 4 major digital campaigns in India to increase market share for a multinational global financial services company, working on the ground in New Delhi and managing multiple teams across the globe to deliver a combined 56M+ video views with 72% average finish rate and 1.01M+ website page views that created high visibility in support of promotional events and created engagement with policymakers, regulators, and independent commissions to positively influence policy for electronic payments.
Managed a highly-targeted petition-based digital advocacy campaign for a global trade representative of the world’s airport authorities, effectively countering a well-funded airline industry opposition to the Passenger Facility Charge. Executed data-driven digital media strategy with 21.7M ad impressions driving 840K video views across 83 congressional landing pages. Flipped consumer sentiment and generated 36K+ petition signatures with 35K+ direct actions to Congress, successfully influencing a PFC increase in the FAA Reauthorization bill.
Engineered a high-impact financial services digital campaign in Australia that grabbed and focused attention on the complex issue of interchange with 5.92M ad impressions and 436K video views driving nearly 5000 petition signatures. The power of the narrative was such that digital, social, and traditional media outlets in Australia covered the campaign extensively and helped establish international trade organizations as a major voice in the debate that ended with the Reserve Bank of Australia recommending no change in interchange fees.
Spearheaded an effective $5M multi-lingual international electronic payments campaign in six major countries in the EU that achieved 76K+ signed petitions and broad awareness of interchange over-regulation which were critical factors in applying pressure on key policymakers allowing international trade organizations to work with the EU to favorably moderate legislation.
Directed a comprehensive nationwide digital campaign for a large OTC pharmaceutical company generating 1.9B+ total campaign ad impressions and 20.9M+ video views which contributed to an increase in company’s NPS score and a record 15% increase in net sales, improving from $3.54B to $4.06B in the same fiscal year.
Successfully managed investor relations presentation development for three large pharmaceutical companies. Earned company-wide recognition with executives of a large OTC pharmaceutical resulting in an invitation to appear on the podium during the closing bell at NYSE.
Effectively launched dynamic online registration portals and managed digital patient recruitment campaigns to fill clinical trials for a global contract research organization and a Rx pharmaceuticals/OTC consumer healthcare product company.
Directed brand development for Atlanta North Studios. Developed promotional marketing for new real-time virtual set technology, organized special events, and successfully led production team in a complex virtual research study using mixed reality for an American multinational consumer goods corporation.
Extensive copywriting and editing experience including statements of work, service agreements, social media content, ad copy, campaign messaging, press releases, video scripts, reports, and presentations.
Engineered social media content strategy for an American conservative political group that helped build an active audience of 3M+ followers.
InovaOne Studios
Alpharetta, GA / 4 Years
Creative Director (2005 – 2009)
Managed interdisciplinary teams comprised of designers, art directors, web developers, copywriters, motion graphics editors, video producers and account executives to successfully conceptualize, execute, and deliver print and digital assets. This included strategic brand development
and implementation across large faith-based, healthcare,
and franchise networks.
Provided a key leadership role in the pitch, presentation, and creative concept for a $3M annual IT support franchise account that was a highly successful, large-scale rebranding campaign using traditional marketing strategies.
Provided a key leadership role in the pitch, presentation, and creative concept for a $3M annual IT support franchise account that was a highly successful, large-scale rebranding campaign using traditional marketing strategies.
CMD Services
Duluth, GA / 3 Years
Art Director (2002 – 2005)
Provided art direction and design of all marketing print collateral for Dow Chemical Company, UPS, Porsche, Saab, and Gertrude Hawk Chocolates. Started as a
Graphic Designer and was promoted into this leadership role in less than nine months, managing a team of four graphic designers and two press operators.
Decker Advertising
Glastonbury, CT / 2 Years
Graphic Designer (2000 – 2002)
Started as an intern during college and was hired directly with the company prior to graduation, working with creative directors and art directors to develop advertising campaigns for major clients including Days Inn, CIGNA Healthcare, The Famous Grouse, and Stewarts.
COMMUNITY LEADERSHIP & BOARD POSITIONS
Fore Hadley Foundation
Atlanta, GA / 7 Years
Marketing Director & Board Member (2015 – Present)
Partner with the Executive Director to develop and execute the non-profit’s strategic plan and direct the marketing strategy in alignment with the organization’s mission with the goal of inspiring others to join the fight to eliminate the devastating birth defect.
Driving force behind the Foundation’s early success, continued evolution, and growth, raising $1M+, aiding 700+ families, providing $400K in academic research grants & $100K in scholarships, and expansion into 43 states
Creator of all print and digital collateral, web design, and support to charity events, all of which contributed to 213% increase for CDH research funding, 100% increase for programming, 25% scholarship funding growth, and 42% NICU family support
EDUCATION
Bachelor of Arts, Advertising & Design – UNIVERSITY OF GEORGIA
(1997 – 2001)
Last Updated: November 2022