My Card Matters

DIGITAL CAMPAIGN STRATEGY & EXECUTION / CREATIVE DIRECTION / COPYWRITING / PROJECT MANAGEMENT

CAMPAIGN OVERVIEW

This effective $5M multi-lingual international electronic payments campaign ran in six major countries in the EU to educate consumers on interchange and the consequences of over-regulation. Key messaging emphasized the potential impact on benefits such as fraud protection, cost to consumers and access to credit.

CAMPAIGN METRICS

185M+
Ad Impressions

4.5M+
Video Views

57%
Average Video Finish Rate

709K+
Website Page Visits

189K+
Clicks to Website from YouTube Videos

12K+
Organic Facebook Page LIKES

Run Time: 60 Days

WINNING RESULT

76,133
Petitions Signed

Data accurately predicted consumer activism as campaign efforts dominated the social and digital media discussions around the key issues. Major media outlets in the EU (Financial Times, Bloomberg) consistently used campaign content that fueled the message and shaped the debate. All were critical factors in applying pressure on key policymakers allowing international trade organizations to work with the EU to favorably moderate legislation.