Vulcan Centaur
DIGITAL CAMPAIGN STRATEGY & EXECUTION / CREATIVE DIRECTION / COPYWRITING / PROJECT MANAGEMENT
CAMPAIGN OVERVIEW
This digital awareness campaign for the United Launch Alliance (ULA) is designed to educate and inform key influencers about the validity of the Vulcan Centaur program and ULA's long-standing track record in space.
The objective of the campaign is to effectively position ULA as a proven, trusted partner of the United States military, while emphasizing a record of dependability in supporting military space efforts. The primary goal is to ensure key influencers view the Vulcan program and other offerings as on track – scheduled to be delivered on time, on budget, and ready to meet the military’s needs. Success is setting the foundation for the narrative before other competitors or DC policymakers attempt to define the narrative.
To do this targeted audiences need to be consistently reminded of ULA’s achievements and the incredible, reliable performance of the company’s delivery systems with respect to the Vulcan Centaur program.
Campaign in Progress
Promoted Video Ads
Promoted Facebook Posts
