Win It for India!
DIGITAL CAMPAIGN STRATEGY & EXECUTION / CREATIVE DIRECTION / COPYWRITING / PROJECT MANAGEMENT
CAMPAIGN OVERVIEW
This broad saturation campaign to consumers, traders, merchants and SMEs distributed content to 11 cities in India to support of the "Win It for India!” Road Tour. The objective was to generate as much exposure in a short period of time to drive acceptance and use of digital payments.
"Win It for India!" provided consumers and merchants with the opportunity to win exciting prizes, just for using digital payments to conduct their everyday business. Merchants who chose to “Accept It” and consumers who chose to “Use It” were entered to win prizes, such as valuable gift cards, pure gold coins, and two 50,000 INR travel vouchers.
Campaign events were hosted across the country to bring awareness of the benefits of digital payments to over 10 Lakh merchants located in several cities including Delhi, Lucknow, Gwalior, Jhansi, Kanpur, Kolkata, Pondicherry, Nagpur, Bhopal, Pune, and Navi Mumbai.
Campaign events were hosted across the country to bring awareness of the benefits of digital payments to over 10 Lakh merchants located in several cities including Delhi, Lucknow, Gwalior, Jhansi, Kanpur, Kolkata, Pondicherry, Nagpur, Bhopal, Pune, and Navi Mumbai.
CAMPAIGN METRICS
50.5M+
Total Ad Impressions
Total Ad Impressions
20.3M+
Total Video Views
Total Video Views
84%
Average Video Completion Rate
Average Video Completion Rate
12.7M+
Facebook Reach
Facebook Reach
19K+
Facebook Post Reactions
Facebook Post Reactions
54K+
Website Page Views
Website Page Views
Run Time: 3 Months
WINNING RESULT
Metrics indicate significant reach, with exposure to and consumption of content that generated awareness of and excitement for this campaign highlighting the benefits of both use and acceptance of digital payments. This high impact garnered attention from key government officials with Smt. Smirtri Irani, the Government of India’s Information and Broadcasting and Textile Minister, flagging off the campaign in Delhi.
Promoted Facebook Posts
Ground Campaign Support
